Use descriptions: a minimum of three descriptive paragraphs
Use Title around titles to tell Google the title should be bolded and that it is
the post title
Link to the page you want to teach Google to have high relevance to your
audience (to improve overall website authority and relevance)
Motivate readers to take a desired action or learn more by inserting copy that
builds interest and trust
Position you as an authority in your niche to both Google and visitors
Help Google serve up your content as often as possible by making it super
relevant to popular keyword phrases
Using templates dramatically reduces the time needed to write awesome posts
both Google and your audience will love.
Contain "hooks" to relate your content to your audience's interests and
desires. Relate their needs and wants to what you have to offer, deliver value
to prospects, and lead them to a desired action as part of your sales funnel.
And yes, your offsite content IS part of your sales funnel!
Add hashtags you want to use. Use up to 5 hashtags and include some that
relate to the main generic topic, plus some that interlink (meaning that they
are placed on many closely related posts you have written). Make sure your
hashtags are highly relevant to what the post is about. This reinforces your
credibility and means any hashtags that get clicked will bring up posts that
are only of interest to readers and won't turn them off.
Plan out your posts. One in 4 to 5 posts should be about a product or service
you promote. The rest should be interesting, helpful or informative to readers.
Give them something of value in each post, such as a post that teaches them
something even if it's small.
The job of non-product and service promotion posts is to educate the reader
so when you do promote posts about "your stuff", you don't have to try to
throw all the features and benefits into a commercial looking post.
Write 5 posts leading up to the "sales post" that talks about the benefits of
linseed oil for shoe leather, how to choose the right color polish for your
shoes, about the foundation of shoe polish, and some funny stats about how