Bad headlines
Several copywriters make a mistake while preparing the headlines. The
headlines are supposed to be intriguing and not passable. At the same time, it
should not be overtly informative and over intriguing. It will only cause the
customer to dismiss it off. The right headline must contain the right words
and a short sentence, which will effectively drive the point home.
There should be no jargon, as it will cause the customer to move away from it
owing to not being able to understand it. Many times, in a bid to appear
unique and not sound common, the copy writer might make the mistake of
putting up a very headline to make it eye catching. But that might backfire,
and the headline might create a problem. Making it excessively witty or
humorous might also cause a problem, as the customer might not take a
liking to the approach.