Not trying at all
The point being said, it should not be too subtle either and not convince
people to buy the product. If the customer senses that the copy has been made
carelessly, then he will judge the product or service as having the same
quality. That will make the product look bad, even if it is not the case. So,
there should be just the right amount of information that should be provided
in the copy and it is best to look at a competitor’s copy to get the right idea to
create the copy for your product or service.