Uses of Facebook Pixel
Even if you haven’t started using Facebook ads, you must install Facebook
Pixel immediately. It will start collecting all the essential data right away, so
you don’t have to start from scratch when you are ready to create a Facebook
ad.
Conversion tracking
Facebook Pixel enables you to see the way people interact with your website
upon viewing your Facebook ad. You can also start to track customers across
various devices. This essentially means you can see if users view your ads on
a mobile device and switch to a desktop before taking the desired action
(maybe making a purchase) or if it is the other way around. By keeping this
data in mind, you can fine-tune your ad strategy and calculate your ROI.
Facebook retargeting
By using the data from Facebook Pixel, you can retarget and create dynamic
ads that are aimed toward users who have visited your website in the past.
For instance, you can retarget those users who added a specific product on
their wish-list on your website or left it in their shopping cart. This is a part of
psychological marketing where you increase the chances of a user performing
the desired action by increasing the visibility of your Facebook ad.
Repeatedly seeing your Facebook ad makes the viewer more likely to follow
through on the desired action, such as purchasing a product.
Lookalike Audiences
By using the targeting data, you can develop a profile of a lookalike audience
consisting of users who share similar interests, likes, and demographics with
those users who have interacted with your website. You can essentially
increase your base of potential customers by using this technique.
Optimizing Facebook Ads
By using the pixel data, you can optimize your Facebook ads for better
conversion as well as value. The only conversion you can work on optimizing
is linking clicks if you don’t have a Facebook Pixel. With Pixel, you can
optimize the ads for such conversions in sync with your business goals like