Summary of Marketing Management
In Marketing Management, you should have gained an appreciation of the
scope of the marketing manager's job.
In all these areas discussed here, the aim was to learn the elements of
knowledge that a marketing manager or the owner of a business needs to do to
develop and implement an effective marketing strategy for their company.
Careful research, analysis, planning, and good decision-making result in
effective and successful marketing strategies.
You have learned:
The elements to consider when doing a market analysis
A methodology for conducting an internal analysis of your business
from a marketing perspective
What the advantages and disadvantages are of advertising in
different types of media
How to create a media plan for your business
To recognize various common business styles and pricing
philosophies
What is involved in developing a pricing policy for your company?
What you need to consider before you discount your prices