These elements are essential to the delivery and maintenance of top-quality
customer service. They demand the utmost attention of the company because
the success or failure of the business will depend on them.
Deliver product knowledge and sales training in a regularly scheduled series of
training sessions throughout each year.
Product knowledge is typically delivered in a combination of in-house seminars
and seminars put on by suppliers.
Sales training may also be a combination of in-house and outside seminars but
more often, it is the responsibility of the sales and marketing manager to deliver
this training. This is important because the sales and marketing manager can
make the sales training relevant to the company and its offerings.
In Sales and Training Staff, we will present a comprehensive sales training
outline that any company can deliver. It will not matter whether the offerings
are products or services, the same sales training, and methods will apply.
There are six parts:- The art of selling
- More on qualifying and serving customers' needs
- Telemarketing
- Presentation skills
- Qualifying questions for prospects
- How to prepare for a meeting
The key elements are:
Delivering initial product knowledge training
Maintaining the level of product knowledge training
Delivering initial sales training to new staff members
Maintaining the level of sales training through regular
refresher seminars