How to use this information
The intention of this material is to give you the insights and skills needed to
apply good selling techniques in your business. As you move through the
following material, reflect on:
Selling types and terms
Before we look at the selling process in detail, it is important to define basic
terms and how different types of selling are perceived.
The way selling is referred to vary in many industries and, at times, the terms
used to refer to selling might lead you to think that there are differences in the
selling process in those industries. Here are some of the terms that are used.
How do you or your staff deal with customers now?
Where could you improve?
How could some of the ideas presented here be used in situations you
have encountered in your business?Assume that customers also refer to clients and products refer to
services. You can assume that in the business community, that all
services are products.