Sales & Marketing Management

Appointment setting

One of the major purposes of the telephone call (telemarketing) is to make an
appointment. The appointment may be to provide actual services.

However, the general purpose of the telemarketing telephone call is to:

Û Set up an appointment

Û Investigate the needs of the prospect

Û Make an initial presentation of your company’s products or services

There are a number of important rules to remember when arranging an
appointment by telephone.

You must sell yourself! One of the best ways to sell yourself is to be a good

listener.

In this event, close a sale at the same time as making the appointment.

Examples of company's telemarketing in this fashion are property

services companies providing services such as:

Carpet cleaning Roofing Landscaping

As well, this could apply to groups soliciting charitable donations such as:

Cancer Society Heart and Stroke Foundation

Local community service groups