Sales & Marketing Management

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Management style background and theory


In research and theorizing on recognizing and adapting leadership styles, some
studies try to quantify every aspect of data, and rate people on various scales as
if leadership and management were an exact science.


Researchers have attempted to prove that all you have to do is use the right
management style and you will get the desired effect.


However, in the business world, managers know that there are no textbook
cases.
They know that while we can gain valuable insights through some of this
research, the application of these management concepts in the workplace is
quite a different situation.
People are just too complex to be easily categorized like this and the
environments in which they are functioning are changing constantly.

The reality of the workplace


Managers recognize that all people are at different stages of growth or
development in regard to their job skills and their personal growth. Let's look at
how management styles may be used by a manager during the career of an
employee.


A typical management-style cycle:


Start of employment:


Û The aauutthhoorriittaarriiaann management style is used when the
staff requires strong task orientation because it is
important that they know exactly what is required of
them.
Û The cccoooaaaccchhh management style comes into play
occasionally when providing positive reinforcement
for good performance. This is an important learning
tool.
Û The ffaacciilliittaattoor rmanagement style is in use when
giving people praise in front of their peers. On the
other hand, to encourage the staff to be involved in
company activities. This is also a useful way to
promote positive performance.

In this illustration, you see how a manager would combine three management
styles.

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