Sales & Marketing Management

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A typical scenario in typical group dynamics
We hear it said all the time that the CEO sets the tone of the organization
and it is very true that usually:

A chain reaction occurs from the top down.
This then is translated into a groundswell of positive or negative influence
and response throughout the company.
Effective leaders must know their staffs well enough to meet their ever-
changing abilities and the demands being put upon them.
However, sometimes leaders are not in tune with the changes occurring
within their staff.
Over time, staff members, as individuals and as a group, develop their own
patterns of behaviour and ways of operating in response to the style of
leadership and the tone being set from the top.
These become the accepted standard or customary modes of behaviour in
the organization and they are not easily changed.
Because of the level the individual is at, the leader may use a specific
management style or styles.
However, the leader would likely have to take a quite different approach
with a group.

This above example is particularly true with a manager coming to a new
position in a different organization. Changes may be needed.


It may be the reason why they were placed in the position.


Nevertheless, to make drastic changes in the management style and the
corporate culture can be disastrous. Such changes must be well thought out and
implemented gradually if the integrity of the group is to be maintained and
good people are not lost to the organization.

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