Sales & Marketing Management

4. What do you consider your busiest time of the year?

D. Market research

Show what you already know by checking off any of the areas below that
you've looked into recently:

1. ____Your prices compared with the competition


2. ____Your quality compared with the competition


3. ____Who your customers are


4. ____What your potential customers are buying from the competition


5. ____Advertising done by the competition


6. ____The logos and labels used by the competition to identify themselves


7. ____Whether or not your number of customers is starting to grow


8. ____What is being said in the newspapers or trade magazines about your
   product or service

E. Market share

An important part of your market research tells you what is happening to the
size of your potential market. If the diagram below is the Pie
that you and your competitors are sharing, how much of
the Pie are you getting?

1. Is the Pie shrinking, growing, or staying the same?

Shrinking _____ Growing ______ Staying the same _____

2. What would you say would be the best way for you to grow?

Getting a larger share of the

Pie

Making the whole Pie

expand

Starting to go after a

new Pie

3. What is your competitive position?

Leader Second place Smaller

4. Do you plan to expand in the near future? Yes _ No Maybe ____


5. What are the geographic boundaries of your market area?


6. What is the population of your market area? Number of people __