Typical customer:
Name: ___
Sex: ____ Age: _____
Occupational Group: ____
Income Group: ____
Use of your product or service ____
Anything else important about them: ____
- Second most typical group of customer:
Name _____
Sex: ____ Age: _____
Occupational Group: _____
Income Group: _____
Use of your Product or Service: ____
Anything else important about them: ____
- Other typical group of customer:
Name: ____
Sex: ____ Age: _____
Occupational Group: _____
Income Group: __
Use of your Product or Service: _____
Anything else important about them: _____
- There are changes occurring in some markets. Consumers' needs, interests,
products they use, ways they shop, reasons for their choices, are all
changing. Do you think your market is in a state of change right now?
Yes _ No ___ Don't really know __ - What percentage of your customers comes because someone recommended
you? _____ % - How do most of your customers pay?
Cash _______ Cheque___ Credit Card_______ Specify Other_________- Please circle the most appropriate word to finish the sentence and rank the
words in order of importance your customers would give them.