- My customers shop here because they want:
Quality Style Price
Service Brand Name Other—specify
- My customers want warranties/guarantees. Yes ___ No __
- List anything else that we should know about your customers.
- Circle one of the following words that best describe your drive-by and
walk-by traffic.
Very busy Busy Unexciting Slow Terrible
- Demographically, how would you describe your average customer?
Married Single Upper income Residing in a
house
With children Without
children
Middle income In an apartment
Renting Lower income In a townhouse
Owning Other factors Other factors In a duplex
- How many times per year are you likely to see a regular customer?
- Do you keep a list of all customers? If so, do you also keep a record of what
they have purchased from you as well as the applicable date(s)?
- How many visits is a customer likely to make before making a purchase?
- Are the majority of your customers male or female?
- What is the average age range of your customers?
- What percentage of your total annual revenue is due to referral?
