- Is the cost of your foyer or waiting room display currently included in your
annual advertising budget or do you consider this a separate expense? (For
example, charged to sales or administration.)
- Do you have photographs of your various projects that could be utilized in
future promotional material?
- Do you consider your point-of-sale areas to be satisfactory or would it be
worthwhile to make significant changes? (For example, traffic flow
patterns, creating new product sections, creating, customer sit-down or
comfort areas.)
- Do you have co-op advertising support and, if so, on what financial basis?
- Do you create any of your own customer take-home materials such as
brochures, etc.?
If so, please include samples.
- Do any of your suppliers provide you with promotional material?
If so, please provide samples.
- Do you now, or have you at any time in the past, participated in any
community program or activity designed to enhance your overall image
within the community?
If so, please provide details.
- How often do you discount your services?
- What portion of your total advertising budget is made up of co-op funds?
If so, what times of the year do you receive such funds?
In addition, what is the basis for the co-op participation?
- What percentage of your gross revenue does your advertising budget
represent?
- What is the average customer purchase amount?
- What do you think your advertising should do in the next 12 months that it
has not done to date?
- Do you currently have a press kit?
- Would you be receptive to appearing on radio and TV programs with a
view to being a spokesperson for your industry?
- Do you currently have any organized program for editorial mention
anywhere in your immediate retail market area?
If so, give details.
