- Have you ever been on radio or TV promoting your business and/or your
industry?
If so, please provide details.
- Do you have any formalized corporate colours now?
If so, what are they?
- What is the logic behind your present corporate colours?
- What is the single most important reason for a customer to deal with your
company rather than with a competitor?
- Do you offer any handout reference material to customers concerning any
of your services?
- Are you satisfied with your exterior signage or do you think there is room
for improvement? Yes __ No ___
If you answered yes, what improvements do you think would be
appropriate?
- Have you ever participated in a regional direct mail program?
Is so, when, and with what results?
- What has your advertising strategy been to date?
For example, price and item; image development; reminder advertising;
short term, event advertising; soft sell; hard sell; humorous; or
straightforward.
- How important to you is Yellow Page advertising to your total annual
revenue volume?
- How much of your total annual advertising budget, as an approximate
percentage, do you
spend on:
- Have you ever been involved with piggyback advertising programs where
you participate with a non-competitive advertiser for mutual benefit and
cost savings?
If so, when, with whom, and with what results?
- Would you be receptive to joint advertising or piggyback advertising with a
non-competitive advertiser?
- Have you ever written a regular newspaper article relating to your particular
services? If so, when? Provide a sample if possible.
Yellow Pages Regional Newspapers
Signage Other—specify
