- What are your current outstanding media obligations?
List all outstanding contracts, rates, expiry dates, etc.- Have you ever created or offered a self-liquidating advertising vehicle such
as T-shirts, baseball caps, etc. If so, what, when, and with what results? - How important is the Christmas selling season to you?
- Do you think your business name is good or bad? Why?
- Do you do any direct mail programs to potential large order or commercial
customers such as condominium builders, commercial designers, display
suites, home arrangers, etc.? - What do you think your advertising should sell the most?
In general terms: In specific terms:- Would you be receptive to providing services in exchange for on-air
mentions or print media space, providing the received media value was
equal or greater than the regular value of the services provided? - Do you have or have you ever had in the past, a jingle for use in your
advertising? - Have you placed any advertising that will be heard or seen in the next few
months? If so, where and when? - Have you ever conducted a seminar or work session for customers
concerning any aspect of your company's services? - Are you proud of your business card, logo and stationery design or do you
think there is room for improvement? - Have you ever sponsored a contest for customers and, if so, when and with
what results? - Have you ever created a regular mailing piece designed to stay in touch
with customers or prospective customers?
If so, when, and what? - When was the last time you did a postal walk in your area?
- Is your business exterior attractive or do you think it is in need of
restoration? - What will your advertising budget be in the next 12 months?
- Do you offer any staff incentive programs throughout the year?
If so, what results and with what results?