- For many small businesses, smaller Ads allow more advertising to be
bought. Then, well-designed, properly positioned Ads mean more
recognition of your company by your customers. - It is sometimes a very good idea to include helpful tips in your Ads along
with the advertising of products or
services. In doing this, you create
an image of being more than a
peddler.
A financial services company might
have a regular space in their Ad
devoted to helpful information about
RRSP's, IRA's, or perhaps Estate
Planning.
If you were planning an advertising campaign that covers areas outside your
local market area, it is highly recommended that you use the CARD (Canadian
Advertising Rates & Data) catalogue.
CARD is a McLean Hunter publication and should be available at any
public library. Similar publications should be available in other countries at
public libraries.
The CARD catalogue provides complete contact and specification
information for all your media components. It even includes information on
outdoor advertising such as billboards, bus benches, truck advertising, etc.
It also has a complete listing of advertising agencies.
For further information on all the services CARD provides, visit their web
site at http://www.cardmedia.com.FFFooorrr e eexxxaaammmpppllleee::: (^)
A garage might include a space on the
Ad for helpful tips. The Ad this
week may be advertising a lube ‘n
oil special and in the Car Care Tip
space there would be information on
the recommended frequency of
changing oil.