Sales & Marketing Management

Television

Television is a powerful advertising medium that is equally effective for image-
building advertising and price and item advertising.

It is particular effective for illustrating features and benefits of offerings like:

Being able to show people's expression and their reactions is also a powerful
way of enhancing credibility of your offering.

However, television isn't for everyone. It may be too expensive, relative to
other media, in most markets for many small businesses.

It also may not be the right medium to reach the target market for your

offering.

Production costs for television Ads are also much higher in relation to

production costs in other media.

Run television Ads (like radio Ads) in clusters to get the most effect.

They are a powerful way of building company image and that is fine if your

company has the financial resources to support a television image building

campaign.

On the other hand, for most small businesses, buying television advertising

in conjugation with other media advertising for a specific event.

As with radio, beware of television Ad salespersons offering Ads at times that
will be unlikely seen by your customers.

Television Ads may be cheap for 3 a.m. but are a waste of money if your

target audience is people who must get up in the morning at 6 a.m.

Design and colour

Differences and comparisons

Performance characteristics

Showing how a product is used

Showing graphs and charts to

support claims