Sales & Marketing Management

These kinds of businesses will combine:

Business style Brand name products, full range of quality, price,

selection

With a pricing

philosophy of

Competitive prices everyday

Regular on-sale strategy

For example, Home Depot, Office Depot, Staples, Toys R Us

As you can see, the combinations and variations are almost endless.

Summary

We have discussed common pricing philosophies and their link to several
common business styles and merchandising approaches.

Examine your business and ask yourself:

How would you describe your business style?

How would you describe your pricing philosophy?

Does your business style and pricing philosophy take advantage of the

competitive environment in your market?

What changes would you make to your business style and pricing

philosophy to take better advantage of the competitive environment in

your market?