ferent perspective can free a woman to correctly interpret a
man’s apparent self-centeredness and recognize it more as a
compliment than an insult. Although it is not exactly what she
wants, at least he is interested in winning her over.
A man generally has no idea that something so useful on
his planet, like advertising, could be so counterproductive with
a woman. He doesn’t know that manners on Venus are very
different.
LIFE ON VENUS
Venusians have different ways to show they care. Just as
Martians are work-oriented, Venusians are relationship-ori-
ented. They value love, communication, and intimacy. Cer-
tainly Venusians also work hard and have many other interests,
but they find their greatest fulfillment through relationships
and their greatest unhappiness from the lack of loving relation-
ships.
Every Venusian instinctively knows that her ability to find
fulfillment is based on three things: the ability to give love, the
demonstration of her ability to have loving relationships, and
the opportunity to receive love. Every decision in her life flows
in the direction of creating loving relationships to give and
receive love.
Demonstrating her ability to be loving is more important to
a Venusian than advertising her competence in the work world.
Particularly when a woman goes on a date, she is more inter-
ested and impressed by a man’s ability to have a relationship
with her than by his expertise at work. However, this does not
mean that a man does not need to have some expertise or
competence.
A confident and competent man is very attractive to a wo-
man, but what makes her more interested in him is his
MEN ADVERTISE AND WOMEN SHARE / 219