Graphic Design Theory : Readings From the Field

(John Hannent) #1
Theory at Work | 53

el lissitzky Cover and
spread from Dlia Golosa (For the
Voice, or Read Out Loud), 1923.
Lissitzky collaborated with Russian
futurist poet Vladimir Mayakovsky
to produce this collection of
Mayakovsky’s poetry.^1 Unlike his
compatriot Rodchenko, who often
had to handcraft his letterforms,
world-traveler Lissitzky was able
to harness the superior printing
expertise of Berlin in this book.
Lissitzky took full creative advan-
tage of the use of letterpress
typography, forming innovative
abstract images through standard
typographic forms. To emphasize
the functionality of the piece, he
created a thumb index to guide
the reader.
1 For a discussion of Dlia Golosa and other
constructivist books, see Margit Rowell and
Deborah Wye, “Constructivist Book Design:
Shaping the Proletarian Conscience,” in The
Russian Avant-Garde Book: 1910–1934 (New
York: Museum of Modern Art, 2002), 50–59.

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