586 ENTREPRENEURSHIP
resources and capabilities, 32–68
crafting and evaluating strategy, 145–146
creativity and idea generation, 64–68
discussion case, 63–64
opportunities, recognition, and intuition, 33
outline and learning objectives, 32
psychological approach, 51–55
resource-based theory emphasizing, 35
sociological approach, 55–60
strategic resources, attributes of, 35–43, 44
summary, key terms, discussion questions, and
exercises, 60–62
theory of entrepreneurship, need for, 34–35
types of, 43–51
response uncertainty, 12
restaurant industry, 456–460
Restaurants USA Magazine, 458
retailing
Internet marketing, 233
retail environment, 76
retaliatory barriers to entry, 99, 100
revenue model, 113
rewarding opportunities, 306
rewriting/revising business plans, 180
Ricardian rent, 124
Rich-Gumpert Evaluation System, 177, 178
risk
entrepreneurial event, model of, 56, 60
entrepreneurship characteristic, 11, 12
tolerance for, 347
risk capital
risk-taking propensity, 54
venture capital as, 266
risk sharing, 313–314
risk-taking propensity, explained, 54
rivalry among firms
business plans, 188
competitive analysis model, 92, 93, 101–102
fast-food industry, 446
new venture creation, 427–428
Robinson-Patman Act, 221
robotics, 446
roles for top management team members, 347
roll-up business model, 115
S corporations, 284, 285
safe harbors, 285–286
sales budgets, 249
sales forecasting
business plans, 170, 194, 434
marketing, 240–242
sales orientation, 209–210
sales promotions, 231–232
sales requirements, deriving, 247, 248, 249
San Diego Union-Tribune, 472
Sandia National Laboratory, 123
Sarbanes-Oxley law, 269, 351
scanning business environment, 73
scheduling and milestones, in business plans, 174–175,
199, 441
Schumpeterian rent, 124
screening of new investments, 306–307
searching for new investments, 306
SEC. See Securities and Exchange Commission (SEC)
second source for customers, 121–12
second-stage financing, 260
secondary sources of data, 211
section 1244 stock, 284
Securities Act of 1934, 81
Securities and Exchange Commission (SEC)
creation of, 81
IPOs, 296
private placements, 285
Sarbanes-Oxley law, 351
securities regulations, 81, 82
self-serving communication, 348
sentry path, explained, 58
sequence of strategy in six paths framework, 404
service
capacity, estimating, 242
information about, 500, 501
marketing activities, 222–225, 230
marketing strategy, 215
new, as major entry wedge, 117
service extensiveness, 222
service intensity, 222
service time, 222
set-asides, 123
shakeout in transitional industries
pitfalls, avoiding, 137–138
survival strategies, 136–137
shareholder agreements, 336
Sherman Act, 220–221
shopping goods, 223
short-term goals/objectives
balanced scorecard, 366
business plan, 167, 168
new venture creation, 424–425
Silicon Valley, 44
“silver entrepreneurs,” 7
simple structure, described, 364
situational factors
entrepreneurship, 55, 56, 59–60
negotiations, 326–327
six paths framework for Blue Ocean strategy, 403–404
skills, explained, 35. See also capabilities
skimming the market
marketing activities, 218–219
“skim-the-market” blind spot, 118–119
skunk works, 388, 394
slow-growth industry
retaliatory barriers to entry, 99
rivalry between firms, 101
Small Business Administration. See U.S. Small Business
Administration
small business investment companies, 266
small businesses
ethics, 371, 372
S corporations, 284
social complexity, 42–43
social context for creativity, 65
social motivations for networking, 359