46 THE BIBLE ON LEADERSHIP
catch McDonald’s—they export high-fat foods, we’re going to export
health.’ ’’^17
None of the leaders discussed in this chapter, whether biblical or
corporate, had an ‘‘easy’’ time of it. Purpose is so important because
running a business or leading a group of people is fraught with obstacles
and difficulties. If the goal is not mapped out in clear, desirable terms,
the obstacles frequently blot it from view.
The Bible is full of exhortations to stay ‘‘on purpose’’:
‘‘We boast about your perseverance and faith in all the persecutions you
are enduring...Sothen, brothers, stand firm and hold on to the teachings
we passed on to you, whether by word of mouth or by letter.’’ (Paul’s
letter to the believers in Thessalonica, who were becoming so impatient for
Christ’s second coming that they had ceased working and were simply
waiting, 2 Thess. 1:4)
‘‘Let us run with perseverance the race marked out for us.. .’’
(Heb.12:1–3)
‘‘And now, compelled by the Holy spirit... I am going to Jerusalem,
not knowing what will happen to me... I consider my life worth nothing
to me... if only I may finish the race and complete the task.’’ (Paul,
quoted in Acts 20:22–24)Today’s modern business leaders, especially those who have achieved
Big Hairy Audacious Goals, all have their own strong sense of purpose,
with which they are able to inspire their followers:
‘‘A Coke within arm’s reach of everyone on the planet.’’ (Roberto
Goizueta, former CEO, Coca-Cola)
‘‘To become the company most known for changing the worldwide poor
quality image of Japanese products.’’ (Sony mission statement)
‘‘A computer on every desk in every home, running Microsoft soft-
ware.’’ (Bill Gates)
‘‘I feel like every day I’m... working to preserve the rainforests.’’
(Maureen Martin, communications coordinator, Ben & Jerry’s)