Olins, W. (2001), ‘How brands are taking over the corporation’, in M. Schultz, M. J. Hatch
and M. H. Larsen (eds), The Expressive Organization: Linking Identity, Reputation and
the Corporate Brand, Oxford: Oxford University Press
Petty, R. E. and Cacioppo, J. T. (1986) Communication and Persuasion: Central and
Peripheral Routes to Attitude Change, New York: Springer
Scott, W. A., Osgood, D. W. and Peterson, C. (1979) Cognitive Structure: Theory and
Measurement of Individual Difference,New York: Wiley
Schmitt, B. and Simonson, A. (1997) ‘Looks count’, Entrepreneur, 25 (9): 166–70
Schroeder, J. E. and Salzer-Mörling, M. (ed.) (2006) Brand Culture, London and New
York: Routledge
Schultz, M., Antorini, Y. M. and Csaba, F. F. (2005)Corporate Branding: Purpose, People,
Process, Copenhagen: Copenhagen Business School Press
Schultz, M., Hatch, M. J. and Larsen, M. H. (eds) (2000), The Expressive Organization:
Linking Identity, Reputation and the Corporate Brand, Oxford: Oxford University
Press
Websites
http://www.aeg.com
http://www.lego.com
http://www.quiksilver.com
82 Seven brand approaches