Design Literacy: Understanding Graphic Design

director for more than twenty years, Wolfe has completely reshaped the institution—its season, staff, lobby, advertising, and mi ...

be seen from a block or more away—on real playbills, posters, and billboards, not as mere pastiche, but as functional design ele ...

sandwiched him between a jumble of letterforms, somewhat akin to a wall of graffiti. Wolfe wanted his posters to be like old LP ...

Altria Logo^307 When the Philip Morris Company changed its corporate name in January 2003 to Altria, it introduced an abstract l ...

dark shadows over both its more benign product lines and its aggressive cultural philanthropy. According to http://www.identityw ...

fiercer in a dwindling economy, Martinez predicts we should expect an increase in unusual business and product names, “since the ...

photographs of (respectively) a tree, a bridge, an architectural column, and a waterfall—the grid appears like a misplaced scrap ...

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Ripley’s Believe It or Not!^315 Before its transformation into a corporate theme park, New York’s Times Square was the world’s l ...

and across a total of 585,000miles in the course of forty years. Ripley was dubbed the “Modern-Day Marco Polo” by the Duke of Wi ...

upside-down; he did so every morning without fail. He dressed in the brightest colors and most sensational patterns, and wore ba ...

Catalog Design Progress Ladislav Sutnar Even before the advent of the “information age” there was information. Masses of it begg ...

retrieved. More than forty years after its publication,Catalog Design Progressis still an archetype for functional design. Sweet ...

The Medium is the Massage Quentin Fiore The Medium is the Massageby Marshall McLuhan and Quentin Fiore (b. 1920 ) is the touchst ...

pervasive that they work people over like a masseuse) was the first book for the television age.New York Timescritic Eliot Freem ...

hundred computer-like “interactive” books for school children to help increase literacy skills. McLuhan’s philosophy was a logic ...

New York Subway Map^323 Vignelli and Associates At the end of a meeting in the early 1990 s where Vignelli and Associates presen ...