Design Literacy: Understanding Graphic Design

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Design Literacy: Understanding Graphic Design Second Edition Steven Heller DL2 00 07/13/04 2:51 PM Page i ...

© 2004 Steve Heller All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan-Ame ...

Dedicated to Dr. James Fraser for his Wisdom, Knowledge, and Generosity DL2 00 07/13/04 2:51 PM Page iii ...

PERSUASION 3]Simplicissimus Poster Thomas Theodore Heine 6]Neue Jugend John Heartfield 9]Nie Tadeusz Trepkowski 11]Paper Bombs 1 ...

85]Scope Will Burtin 88]Herald Tribune Peter Palazzo 90]Life 94]Esquire Henry Wolf Robert Benton Sam Antupit 98]Seventeen Cipe P ...

177]Pussy Galore Teal Triggs Liz McQuiston Sian Cook 181]Acme Comics Lettering Chris Ware 186]Template Gothic Barry Deck 189]Man ...

264]The Discrete Charm of the Bourgeoisie Yuri Bokser 267]Radical Modernism Dan Friedman 269]Generic Design IDENTITY 277]Flight ...

STYLE 361]Novelty Typefaces 364]Japanese Movie Tickets 367]The Great Gargantua and Pantagruel W. A. Dwiggins 370]Vanity Fair and ...

Acknowledgments Design Literacywould be but a figment if not for the remarkable support and encouragement from Tad Crawford, the ...

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Introduction Design Literacy Revised, Revisited, Redux In the first edition of Design Literacy,the introduction read: There is n ...

maker within a canon or pantheon; the “great movement” principle, which attributes certain characteristics to a school or ideolo ...

by no means a verbatim account of their respective processes. These essays combine analysis and critique, aided by the makers’ d ...

graphic design canon, and that it is a stretch on my part to inject them into serious design discourse. Another designer whom I ...

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PERSUASION ...

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Simplicissimus Poster^3 Thomas Theodore Heine A red bulldog stares menacingly through stone-cold white eyes. A broken chain hang ...