Design Literacy: Understanding Graphic Design

pragmatics (the effect of the sign on the receiver). It’s a closed-loop system to make sure a design clearly and consistently re ...

were shelved, along with the neighborhood and geographic maps, victims of budgets and bureaucracy. But the overall system map an ...

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ICONOGRAPHY ...

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The Swastika^329 Few symbols have had as much impact on humankind as the swastika. No other known symbol in the primitive or civ ...

the twentieth century its history should not be overlooked by designers who can learn valuable lessons from how and why it was u ...

color that carries people away. It is suitable for associations of chaste virgins, but not for the overpowering movement of a re ...

ingeniously consistent graphic program ever devised. That he succeeded in transmuting an ancient symbol with such a long-lasting ...

Heroic Icons^333 Despite the resurgence of hero worship after 9 / 11 , heroic iconography has long adorned canvas and poster for ...

powers to defeat evil and bullies (not unlike those Nordic myths that gave rise to Nazism), they tapped into the universal desir ...

of the ‘eternal German,’” wrote historian George L. Mosse in Masses and Man(Howard Fertig, 1980 ), and “those who preserve their ...

was engraved in profile on countless stamps (for which he received a hero’s royalty every time one was used in occupied countrie ...

Every period creates unique heroic imagery conforming to specific events and needs. America’s most famous monument to heroism, t ...

that he applied to more benign figures and events. For another cover of Evergreen Review,he celebrated presidential candidate Ro ...

1939/1940 New York World’s Fair^339 “Sometimes at night I lie awake in the dark and try to recapture the vision and the sound of ...

Towards this end New York’s park and highway czar, Robert Moses, gave his blessing. The fair corporation took as its site the on ...

Hall. The theme center emerged after more than one thousand sketches and models, and despite its new forms, the design was not w ...

National Cash Register, and Ford; Desky applied surrealism to the Communications exhibit and Russell Wright did likewise for Foo ...

Air Corps U.S. Army^343 Joseph Binder The modern poster had its start in Paris a few years before Viennese designer Joseph Binde ...