Design Literacy: Understanding Graphic Design

unifying vision, dubbed the Meinl style, was celebrated by the leading design publications, the Studioand Gebrauchsgraphik. Bind ...

developed.... The fine artist renders in his picture the atmosphere and pictorial value of a pine or a palm. But the designer mu ...

Shooting Targets One need not be a marksman to appreciate the simple beauty of shooting targets. For function and utility they a ...

In the 1930 s and 1940 s the classic FBI target was a cartoon version of the stereotypical criminal; a pug-faced, Caucasian male ...

Darkie Toothpaste Darkie was the bestselling toothpaste throughout Asia. Manufactured in Hong Kong and Taiwan by Hawley & Ha ...

In the early twentieth century, ethnic and racial trade characters were accepted symbols of national brand campaigns. A 1915 iss ...

racial and ethnic caricature both dangerously insipid and useful to merchants. Blacks, for example, were used to identify certai ...

Does It Make Sense?^351 April Greiman Design Quarterly# 133 ( 1986 ) was no ordinary magazine. Although disguised as a common th ...

milli·micro·nano·pico·kilo·mega·giga·tera·order·chaos·play·dream·dance·make sounds·feel·don’t worry·be happy.” The reverse side ...

Jambalaya^353 Stefan Sagmeister Design organizations are the short-order cooks of printed ephemera, and the posters and flyers t ...

more abstract symbols—like babies (birth of ideas), rainbows (variety of ideas), sunbursts (the dawn of ideas), and picture fram ...

him a list of the eighty participants speaking in eight different auditoriums over three days, Sagmeister says, in his lilting V ...

and back of the piece is comprised of hundreds of small labels featuring the handwritten names (and self-portraits) of the confe ...

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Novelty Typefaces^361 Goudy Stout was designed in 1930 by Frederic W. Goudy, one of America’s otherwise foremost type designers. ...

nineteenth century and the Industrial Revolution. Commerce was expanding its boundaries. A primitive form of print advertising r ...

noted that “more changes have been made in the direction of eccentricity than in that of simplicity. Fantastic letters were neve ...