SEO: Search Engine Optimization Bible

languages, multi-lingual sites, 188

leaking PageRank, 200

licensed content, 179

link building, 205–206

link farms, 26, 204–205, 242, 377

link-only pages, 241

links, 38

cross-linking, 202–204

dangling links, 375

effectiveness of, 207

hidden links, 187–188, 240

inbound, 198–200, 376

inconspicuous, 241

internal, 206–207

introduction, 197–198

misleading, 240

outbound, 200–202

paid, 199

in punctuation, 241

requesting, 198

resources, 357

SEO and, 194–197

social media and, 252

software, 357

transparent, 240

to yourself, 199

links in punctuation, 241

link-trading, 242

list searches, 8, 377

Long Tail of Search, 94

Lycos, 12

M

machine-generated pages, 241

manual bid management, 377

marketing resources, 355–356

mashups, 377

social media and, 253

match types, 144

McCahill, Mark, 4

meta description tags, 100–102

meta refresh, 185, 377

meta search engines, 216

meta tags, 13, 35, 377

robot meta tag, 232–233

stuffing, 241

Microsoft adCenter

Accounts & Billing, 164

Campaign, 163–164

Reports, 166

Research, 165

misleading links, 240

monitored directories, 377

monitoring, 265–267

MSN

optimization for, 284

overview, 12–13

multi-lingual sites, 188

multi-submission tools, 377

N

Naeger, Matt, 333–336

natural language capabilities, 4, 11, 377

negative keywords, 145, 377

nofollow tag, 170–171

noframes tag, 171–172, 377

O

ODP (Open Directory Project), 214, 215, 377

opening tags, 377

optimization for search engines

Google, 281–283

MSN, 284

Yahoo!, 284–285

organic keywords, 70

385

Index L–O

75002bindex.qxd:Layout 1 11/7/07 10:05 AM Page 385