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years. Taxes on your lease, while generally stable, can change depending on the economic climate of the city and state in which ...

FINANCIAL MANAGEMENT STRUCTURE The financial managementThe financial management structure of your company will depend on your bu ...

Financial management is necessary for two very simple reasons: first, because we want to do our very best work; and second, beca ...

compensated for services, but it will require a major shift in residential prac- tice throughout North America. Most of Europe a ...

execute. Through tracking time and productivity, firms are able to estab- lish benchmarks for developing fees on new projects. B ...

Whether you are compensated by a markup on product, an hourly rate, or one based on a cost per square foot, the bottom line is t ...

By taking this global view we can focus on how these areas may affect the design profession. An example is the government and pr ...

Decide on the goals and objectives. Goals and objectives are intended accomplishments, designed to resolve a critical issue and ...

CHAPTER 172  Marketing: Position and Identity LISBETH QUEBE, FSMPS Copyright 2002 by the McGraw-Hill Companies, Inc. Click her ...

I In the beginning, interior designers, architects, and engineers would never have used the words “marketing” or “sales.” The wo ...

Fortunately, advances in technology have allowed design professionals to make quantum leaps in both the quality and speed of del ...

pitch. Networking—keeping in touch with friends in the industry—is another important activity that falls within business develop ...

professor, did just that. They postulated that most firms were driven by one of three values: ideas, service, or product. All we ...

It is wise and quite necessary to have a specialty, but it is a little scary—and perhaps foolish—to have all your eggs in one ba ...

(in truth, rarely unique). A message about expertise is effective, given the facts to back it up, but others can make similar cl ...

ject internally. To develop a brand, designers must understand what their clients expect and deliver on it, continually and cons ...

ning continuum, preceding and lending direction to the annual business and marketing plans. Marketing Planning and Budgeting A m ...

The Audit In the audit, you assess your current situation. You can’t figure out where you’re going if you don’t know where you s ...

to do (a task made easier after the self-definition exercises mentioned earlier) and finding where to get it. What do you focus ...

of things: your activities with past or current clients; contact campaigns; networking activities; participation in client organ ...