McLuhan, Marshall, cont.
Gutenberg or typographic man, 129
hot and cool mediums, 40–1, 70–2,
114, 210
McLuhan Galaxy, 8
media and narcissism, 180–1
‘new universal community’, 189
rear-view mirrorism, 113, 121n
‘re-tribalization’, 69, 72
sociality with objects, 180–1
‘the medium is the message’, 38–42, 143
‘the medium is the massage’, 38, 41
‘to go outside is to be alone’, 199
virtuality, 114, 143
youth and the ‘electric drama’, 186
McQuail, Denis, 39
media effects theory, 4, 42n, 56, 82n, 115
see alsoeffects analysis
media environments, xi, 14, 144, 179,
184, 186
media event, 45, 66, 104, 107, 112, 134, 149,
153, 208, 214, 216
as interruption of routine, 107, 216
‘contest, conquests, and coronations’, 107
Coronation, 107, 207–8
Olympics, 104
Princess Diana, 109, 111, 121n
media friends, 211, 213
media studies, ix–xi, 4–7, 18n, 42n,
43n, 55, 58, 82n, 84, 101, 102, 116–19,
133, 178
focus on content and representation,
ix, 4–5
media stunt, 105
mediation, x, xii, 17n, 42, 52, 89–90, 122,
126, 127, 132, 137–8, 160–2, 164, 173,
202–3, 208, 218
‘disintermediation’, 137–8
mediation-by-agents, 137
problems with, 138–40
remediation, 19n, 43n
media users, 143
‘mediaplace’, 100
mediascape, 222;
and sociality, 177
medium theory, 38, 41–2, 51, 56, 101–3,
113–9, 122–3, 178, 181
and individuality, 140–4
Shannon, C. and Weaver, W., 56, 82n
Mehl, Dominique, 165–6n
Mellencamp, Patricia, 107
Meyrowitz, Joshua, xii, 1, 15, 38–42, 43n,
45, 51, 94, 99, 103, 115–17, 121n, 132,
139, 148, 154–5, 162, 164, 178, 211, 213
death of John Lennon, 224n, 225nMeyrowitz, Joshua, cont.
intentionality, 56, 115, 130–2, 139, 141
media friends, 211, 213
medium-as-environment, 103, 115–17,
121n, 141
medium-as-language, 115
medium-as-vessel/conduit, 103,
115–16, 123, 130, 206
‘second generation medium
theory’, 117–18
sociality with mediums, 178
Microsoft, 184, 223n
MIT Media Lab, 74
Mitchell, David, 41, 42
Mitchell, William J., 67, 183, 199, 200
Morley, Dave, 112–13, 149
Morse, Margaret, 43n, 91, 94, 117, 134
MP3, 66
MTV, 49, 91, 92, 120n, 201
Mullan, Bob, 207–8
broadcast as maintenance of social
order, 207
multi-culturalism, 76
multimedia, 8, 49, 66, 200Nancy, Jean-Luc, 174
narcissism, 180–1, 184, 204
‘narrow-band’, 79
narrowcasting, 111
‘nation-as-audience’, 111
‘nation-of-audiences’, 111
nation-state, 21, 43n, 75, 80, 81, 171–5,
222n, 223n
Nationwide, 112–13
Negroponte, Nicholas, 7, 9, 10, 18n,
74, 224n
Negt, Oskar, 75
Nelson, Robin, 81–2n
‘Netaid’, 44, 81n
network, ix–xii, 1–5, 8, 10–15, 16–17, 17n,
20, 34, 38, 42, 44, 46–51, 52, 54, 59,
64–6, 68–9, 70, 72, 74, 78–9, 82n, 83, 85,
89, 90, 95–6, 97–103, 109, 110, 113–14,
117–19, 119n, 121n, 130, 132–4, 138,
141–3, 146, 148–9, 156–7, 160–1, 167,
171, 176, 179–81, 192, 194, 196, 201,
205–6, 210, 224n
community, 176, 188–89, see also
virtual community
and democracy, seedemocracy
dependence on, 3, 143, 178, 180
integration, see integration, network
as normative medium, 14
parasitic of broadcast medium, xi, 12,
52, 79, 83, 86–7, 90, 104–5Index 251Holmes-Index.qxd 2/15/2005 10:32 AM Page 251