PROCESS STEPS
228 SECTION 7 TOOLS FORPROBLEMSOLVING, DECISIONMAKING, ANDQUALITY
❑ Lots of 4 ×6- inch Post-ItNotes; felt pens; flip chart sheets; a large, clear wall surface.
❑ E.g., “What must we focus on over the next three years in order to be leaders in our
field?” or, “What information do we include for customer use in our new handbook?”
❑ If you are experiencing difficulty formulating this frame question, see ☛7.1 Problem
Framing.
To solicit data, here are two common ways to generate ideas for the affinity diagram.
i. Ask participants to reflect privately, then write their thoughts on the Post-itNotes.
ii. Use the brainstorming process (ground rule: no judging or evaluating), with people
calling out ideas that are immediately recorded on Post-ItNotes. [☛6.9
Brainstorming]
❑ When posting data, the rules are:
One idea per Post-ItNote, each more than one word but no more than one sentence.
Write with a felt pen, neatly enough for others to read it.
Ensure that the sticky part of the Post-ItNote is at the top (upper horizontal) side.
❑ When everyone’s ideas are captured on Post-ItNotes, have people place all their
Post-ItNotes in random fashion on the wall.
❑ Everyone moves along the wall, reading all the notes in silence.
❑ The task is for people to cluster or group Post-ItNotes, together with others they
consider to have something in common—a natural affinity. Explain the rules. This
process is done in complete silence. (Some claim that using the unpreferred hand
physiologically forces one to think more consciously and less automatically!)
❑ If you see a Post-itNote that you believe fits better in another grouping, remove it and
place it in that other grouping, being conscious of your own reasoning for doing so.
Another person who disagrees may move it again.
❑ When the activity stops (like popcorn popping stops), the group works with the leader
to clarify how many clusters have been created. Create a vertical column out of each
cluster, spacing them out to clearly identify the groupings. Leave the orphans—lone
Post-ItNotes—alone.
❑ Asking “What is the name that best describes this grouping?” read all the notes in the
cluster aloud. Of the various suggestions, the group itself will usually acknowledge the
best name with a loud “Yes!”
❑ Using a different colored pen, write the name of the cluster on another note and post it
at the top of the vertical column. (Sometimes, the best name is actually one of the
notes.)
A verb + noun format will often better suggest action; e.g., Accelerate Skill Development
instead of Training.
❑ Continue this process until all the groupings have been named. During this process, the
group will often decide that a note fits better into a new grouping, or that two
groupings belong together. Lone notes will also find a home.
❑ Connect the focal questionto the names and the groupings. For instance, using our
example focal question, you might say, “So, through this process, we are saying that if,
for the next three years, we focus on (heading one, heading two, heading three, ... etc.),
we believe we will become leaders in our field.”
❶Materials
❷Develop and post a
clear, focal
question.
❸Generate ideas
(if data is not already
available).
❹Display and read
Post-ItNotes.
❺Cluster the Post-It
Notes.
❻Name that cluster!
❼Reflect on the
names.
Step Specifics