Marketing Communications

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Marketing Communications
Public Relations

DUTIES O F A PUBLICATIONS MANAGER

1. Collection of news from the organization and its units.


2. Conducting interviews.


3. Writing features.


4. Editing publications.


5. Production of publications from manuscript to final artwork.


6. Writing news releases.


7. Assisting the public relations manager in duties assigned by the public relations manager.


8. Production of calendars, diaries, complimentary cards, letterheads and other public relations
   publications.

FUNCTIONS OF THE PRESS RELATION MANAGER

The press relation manager has these functions:

1. Maintaining regular contact with the media.


2. Writing media releases.


3. Gathering materials and preparing them for documentaries, supplements and others.


4. Organizing media conferences, exhibitions and special events.


5. Other duties which may be assigned by the head of public relations department.

FUNCTION OF COMMUNITY RELATIONS

Corporate responsibility to the larger society.
Sponsoring of programmes, projects to identify with societal aspirations. The major purpose is to integrate
with the society in which the company operates.

EXHIBITION

Preparation for and attendance at trade fairs, outdoor displays, display of corporate products and others.
It also involves the production of models, charts, maps and electronic devices designed to promote
company’s goods.

RESEARCH AND GENERAL ADMINISTRATION

This sub-division carries the responsibility for planning and organizsing opinion research, among
employees, customers, shareholders and the general public. The aim of opinion research is to determine
their reaction to companies’ policies and report findings to top management.

Responsibility for general administration of the department, preparation of policies, project and
programmes and budgets.