Saylor URL: http://www.saylor.org/books Saylor.org
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10.2 Steps in the Marketing Research Process
LEARNING OBJECTIVE
- Describe the basic steps in the marketing research process and the purpose of each step.
The basic steps used to conduct marketing research are shown in Figure 10.6 "Steps in the Marketing
Research Process". Next, we discuss each step.
Figure 10.6 Steps in the Marketing Research Process