SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

Capturing



  • This is the second step of the
    search engine process after
    indexing

  • Capturing a site begins with a
    search engine bot or crawler

    • Bot/spider takes a snapshot of
      your site called “caching”

    • Bot/spider takes that snapshot
      that back
      to the search engine’s database




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http://imthi.com/wp-content/uploads/2006/07/search_engines.jpg

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