SEM III: Findability Search Marketing 2011 Seminar

• Content/Body text includes the following:
  
  
  • Amount of text
    
    
    • 250+ words (average)
    
    
    
    
  
  
  • Keyword Placement
    
    
    • Keyword close to the beginning and the end of content
    
    
    
    
  
  
  • Keyword density
    
    
    • 2.5% to 5% per page (average)
    
    
    
    
  
  
  • Text in hyperlinks
    
    
    • Great way to have keyword insertion
    
    
    
    
  
  
  • Spell it out
    
    
    • Watch the amount of fluff but don’t over generalize
    
    
    
    
  
  
  
  

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Components of Ranking: Content