SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

  • Links are another


component to the
ranking process. These
are the most common
types of links:


  • Inbound links: from
    other trusted sources

  • Internal links: navigate
    through your site

  • Outbound links: to other
    sources (like footnotes)


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(RFID has an inbound
link from eBizITPA)

Components of Ranking: Links

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