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• It appears on the actual page and must
  be bold and larger than the paragraph
  style text.


• It should have the keyword in the header
  statement. The key here is that the actual
  text is formatted with a

  tag in the
  code.



• This is sought after search engines as
  having significant importance.

It must be <h1> not <h2> or any other

number.

• This is usually ignored by most
  developers and replaced with a useless
  graphic.
  Search engines view header tags with much importance

Keyword Mapping: Header Tag