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- The title of the page should be relevant to the
target keyword - Every webpage in a browser shows the page
title - It also shows up in search engine results as
the bold blue text at the beginning of the
listing
Page Titles = 80 Characters or less
The target keyword or phrase should be
at the beginning of the title where it is
most relevant and be unique for every
page of the webpage.
(^) Every major search engine looks for a page title.
Keyword Mapping: Page Title Tag