Selling and sales management 371
Donaldson, B. (1998) Sales Management: Theory
and Practice, 2nd edn, Macmillan, Basingstoke.
Donaldson, B. and O’Toole,T. (2001) Strategic
Market Relationships, John Wiley, Chichester.
Hartley, B. and Starkey, M. W. (1996) The
Management of Sales and Customer Relations,
Thomson Business Press, London.
Jobber, D. (ed.) (1997) The CIM Handbook of
Selling and Sales Strategy, Butterworth-Heine-
mann, Oxford.
Rackham, N. (1995) Spin Selling, Gower,
Aldershot.
Steward, K. (1993) Marketing Led, Sales Driven,
Butterworth-Heinemann, Oxford.