nouncing the Valentine’s Day specials appears in both our upcoming events
section as well as right after the landing page in the women’s gallery. A
slightly different version of the slide show is run at this time of year. As al-
ways, the information-request and consultation-scheduling forms are easily
available.
The final step is radio. I have quite a bit of trade available from the cal-
endar project (see page 106), so I usually save one of my on-air interviews
to announce this special. Last year, we ran a contest for a calendar session and
had women call in and tell us why they should win. The best answer, as
judged by myself and the DJs won. All the finalists were given half-price
114 MASTER GUIDE FOR GLAMOUR PHOTOGRAPHY
Remember, your signs need to attract women,
so select images that almost any woman could
see herself creating—and loving.