Okonkwo Prelims

(Joyce) #1
Hm.com
Interbrand.com
Jimmychoo.com
lvmh.com
richemont.com
luxury-briefing.com
News.independent.com
Prada.com
Samantha.co.jp
Style.com/vogue
Valuebasedmanagement.net
Versace.com
Vuitton.com
Ww2.wpp.com

Chapter 6


Chaffey, D. (2002) e-Business & e-Commerce Management, London: Prentice-
Hall/Financial Times.
Chaston, I. (2001) e-Marketing Strategy, London: McGraw-Hill.
Chicksand, L. and Knowles, R. (2002) ‘Selling “Look and Feel Goods” Online’, IBM
E-Business Conference, Birmingham University, UK.
Dennis, C., Fenech, T. and Merryllis, B. (2004) E-Retailing, London: Routledge.
Dennis, C., Harris, L. (2002) Marketing the e-Business, London: Routledge.
De Kare Silver, M. (2001) E-Shock: The New Rules, London: Palgrave Macmillan.
Engel, J., Blackwell, R. and Miniard, P. (2005) Consumer Behaviour, Belmont:
South-Western College.
Lauterborn, R. (1990) ‘New Marketing Litany: 4Ps Passé; 4Cs Take Over’,
Advertising Age, 1 October New York.
Mohammed, R. Cahill, A., Fisher, R. and Jaworski, B. (2002) Internet Marketing:
Building Advantage in a Networked Economy, New York: McGraw-Hill/Irwin.
Nielsen, J. (1999) Designing Web Usability: The Practice of Simplicity, Berkeley:
New Riders Press.
About.com
Alexandermcqueen.com
Andreross.com
Anyahindmarch.com
Armani.com
Bluefly.com
Chanel.com
Coach.com
Designerimports.com
Dior.com
Elizabethhurley.com
Eluxury.com
Fendi.com

318


references
Free download pdf