Sponsor a Charity EventMarketing Resource #97: Join in with other merchants to support a
charity event, or create and promote an event on your own. It is a great
way to become involved in the community while gaining positive
publicity.
Support Your Favorite Charity
Do you have a favorite charity? Most people do. Is there going
to be a community-wide event promoting that charity in which you can
become an active part? This is an effective way to become known
within your community and be of service at the same time. Your
company name and logo will appear in flyers, programs, bulletins, or
perhaps even large banners that are used for the event.
Or you may want to create an event on your own and invite other
merchants and business people to take part. This could be anything from
a raffle, to a banquet, to a pancake breakfast, to a golf tournament. It
takes a great deal of planning for such events, but is highly rewarding on
many levels.
If it becomes an annual event, your company will always be
associated with it. Again, you are supporting a worthy cause and
creating positive publicity at the same time. Such events are definitely
newsworthy and will be a great subject for a press release (see Chapter
6).