that potential buyer is being educated in exactly how to purchase a
property.
Leads List
As I mentioned at the beginning of this book, all of the resources
offered here are designed to increase the flow of leads that come into
your “marketing funnel.”
When you offer your free report on your Squeeze Page or blog
site, your visitor must enter in their email address and name into your
Squeeze Page in order to receive this gift. As more and more people
request this report, your list grows and grows.
Permission Marketing
Can you see how and why this works so well? You may just
have a property that you are in the process of selling; or you may know
someone who has a property for sale and you are the middleman. You
are putting the deal together and finding the buyer—better known as
wholesaling. Whatever the situation, you are capturing leads and
making friends.
This kind of marketing is known as Permission Marketing. It is a
well-known marketing technique in the business world. It is based on
the premise that people prefer to do business with someone they know,
trust and like. With this in mind, you can see why it’s so important to
get something in the hands of your prospects that has your name, your