a very good writer either. And I certainly am limited on the time to
spend writing. But I certainly know how to outsource (see Chapter 10).
There are many good writers who are willing and ready to write for you.
You come up with the ideas and let that “hired pen” implement the
project for you. Never let a list of excuses stop you from moving
forward with your marketing plan.
Which Would You Choose?
Consider this: Say you were shopping for a house, and you see
two ads. One of those ads says, ”Contact me to buy a house.” The
second one says, “Contact me to get a free special report on buying a
new home.” Which one would you call? Between the two it might be a
tossup. In fact, you might contact both of them.
So, now you get in contact with both of these investors who are
selling properties. Investor number one simply tries to sell their
property. Investor number two, on the other hand says, “Thanks for
calling. To get your special report get on over to
http://www.YourSqueezePage.com where you can quickly and easily access
your free report.”
The investor who takes this route of giving a free gift is far more
likely to make a sale (and build a strong buyer list) than the investor who
does not. This giving of a free gift opens the door for a non-threatening
introduction between the buyer and seller. In the act of receiving the
free gift, the potential buyer has warmed up to the seller. In addition,