using a yoke of oxen to plow his fields. It may get the job done, but at
what cost?
Marketing Yourself
Once you understand that people judge you from the first moment you
meet them (whether in person or online), and realize that there is a range
of tools available to help support your positioning, you can be more
successful in every encounter.
Positioning Yourself
If you haven't already guessed, a key part of marketing yourself
is learning how to position yourself. The people you meet just aren't
going to take the time to really get to know you. They're going to make
a snap decision about who you are and what you stand for whether you
want them to or not.
Most of us don't like to accept this. Most of us don't want to
boil the essence of our personality down to just eight words. Most of us
don't have a plan and a solid goal. And most of us fail more than we
ought to.