Marketing Resource #23: If you have never before created a PDF file
check out http://www.PDF 995 .com. This is a free software download that
makes creating PDF files so simple a fifth grader could do it! (You’ll
soon find a million uses for it beyond making your eBook.)
A Product of Value
Have you ever thought about writing a book? If you can write an
article, if you can write a special report, you can write an eBook. (See
Chapter 6 for more tips on writing.) Your eBook provides a great
service to your site visitors—especially if you give it away for free.
Even if you charge a reasonable price, you are still providing a product
of value that helps your prospects.
Put as much of your individual personality into the book as
possible. When you do your eBook, it will help your audience to know
you better, and will serve to build relationships.
Once you have written ten articles, now you actually have ten
chapters for an eBook. As you look at your articles, is there one main
theme running through them? Can you see a way to pull them together
in a cohesive fashion?
Throughout the book, you will be careful to weave in links to
your websites and your blog. As with articles, you will create a viral
growth of your contact information.