Summary
As you can see, using your writing skills will open a number of
doors to creating expansive exposure for your business. Every one of
these writing opportunities will work to drive traffic to your websites
and to create more leads than you ever dreamed you could have. And
you will see the results in a growing profit margin in your business.
You Are What You Write
Writing ability is the single most important weapon you can
wield in cyberspace. The words you write are your best and often only
chance to create an impression on customers. Just as your confidence in
an off-line vendor is affected by that person's command of the language,
your prospects' opinion of you in cyberspace is affected by your
command of the written word. Before you will ever have the chance to
impress customers with your superior service, expertise, or follow-up,
many of your prospects will decide whether or not to do business with
you by the quality of your written communications.
None of us likes to think our writing skills need improving, and
even fewer of us are willing to spend the time and energy to improve
them. But consider this: your larger and better-financed competitors pay
professional writers to create their storefront copy, produce electronic