publications and brochures, and perhaps even pen their e-mail for them.
In order to compete, you must develop the same professionalism in your
writing.
Professionalism in writing means:Correctness
Messages filled with errors tell everyone that you don't care
enough about your online presence to get it right. Strive to eliminate
spelling, grammar, or formatting errors from all you online messages.
If you can't spot the errors, have someone else proofread your text or
pick up a good business-writing guide at your local bookstore.
Clarity
Use words that say exactly what you mean to say. Vague or
ambiguous messages cause confusion that will either abort a budding
business relationship entirely, or force you to waste time sending further
messages before making your point.
Economy
Say what you have to say in as little space as possible. Nobody
in cyberspace has enough time, so any message that wastes time
automatically gets a negative reception. Respect your prospect and
customer’s time by keeping messages brief and to the point.