Facebook Marketing: An Hour a Day.

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100 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ Fan pages have essentially evolved into ...

(^101) ■ wEE k 1: lE arn a bout p ag Es and g roups after you have added this information, you will then be able to control sett ...

102 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ one advantage of Facebook groups is the ...

(^103) ■ wEE k 1: lE arn a bout p ag Es and g roups Friday: Set Up Your Page or Group before we dive into specific instructions ...

104 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ Figure 5.6 shows the fan page setup pro ...

(^105) ■ wEE k 1: lE arn a bout p ag Es and g roups choice of category may not be as important in the coming months and years. C ...

106 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ now turn your attention to Facebook gro ...

(^107) ■ wEE k 1: lE arn a bout p ag Es and g roups now turn your attention to Facebook groups. similar to pages, you can access ...

108 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ interesting content at least once a day ...

(^109) ■ wEE k 2: dE tErM in E and Ex EC ut E Cont Ent s trat EgY interesting content at least once a day. so, the Facebook prof ...

110 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ problems that you’ll need to resolve if ...

(^111) ■ wEE k 2: dE tErM in E and Ex EC ut E Cont Ent s trat EgY driven by interactivity, not by an antiquated measurement of h ...

112 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ Crowdsourcing Content In big organizati ...

(^113) ■ wEE k 3: a dd and Exp Eri ME nt with Cont Ent Crowdsourcing Content In big organizations, the effort required to collec ...

114 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ Wednesday: Post Videos and Photos You c ...

(^115) ■ wEE k 3: a dd and Exp Eri ME nt with Cont Ent Wednesday: Post Videos and Photos You can share individual photos, create ...

116 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ or anecdotes for this information. if y ...

(^117) ■ wEE k 4: Monitor and Modi FY th E p lan or anecdotes for this information. if you get into a habit of recording the dat ...

118 c h a p t e r 5: Month 2: Establish Corpo rat E p rEsEnCE with p ag Es and g roups ■ • is your effort comparable to or, b ...